Your website is a perfect platform in which to gain new business for your products and services. However, to generate sales, your website will need traffic. You can spend months perhaps years trying to build an organic following fit your brand or business. Or you can jump start your success by utilizing paid traffic.

People lose money on paid traffic because they do not know what they are doing.

When used correctly paid traffic from search engines and social media sites will be one of the most profitable investments you will ever make for your business.

1. Don’t advertise to everyone, use demographic tools provided by the advertisement platform. Make sure you configure your target audience on whatever platform you are advertising on. These demographic specifications can include age, interests, gender and more.
2. Track your results, use analytics to do this. You should have at least Google analytics on your website to track where your traffic is coming from.
3. Trim the fat. You want to run a campaign that generates the most business per dollar spent. That is why you must cut out certain aspects of some of your marketing campaigns so you can stop bleeding money on marketing that produced no results. Then you can allocate those funds to the campaigns that work the best.
4. Stay on top of your ad spend to minimize the risk of overspending.
5. Take the time to create an interesting advertisement. The most engaging advertisements are video ads. It is hard to match the effectiveness of a video advertisement because it is regarded as one of the most engaging types of content. There are also times where fully edited images can be more effective for example when showing off an apparel line.
6. Hook line and sinker. Make sure you have a hook in your advertisement. A discount, gift item, or a creative take. A hook is something that gives your audience a good incentive to continue watching and engage.
7. A catchy title. This title will look at your entire advertisement so make sure it’s catchy as possible.
8. Edit your work on an ongoing basis. You do not want to run one ad for too long. Depending on what it is you are advertising, you should work on having a fresh, current image with the public through occasions new graphics, photos, video.
9. Look into keywords. This may require some SEO knowledge but branding your ad campaign to a Popular set of keywords could work in your favor for search engine indexing.
10. Sometimes reaching out to influencers and groups professionally can give you an edge in ad dollars spent to demographic volume reach.