What are heat maps? They are snapshots of your website with a thermal map overlay where the red zones indicate a large volume of click engagement. The less engaged areas of your website will remain blue/green. The more engaged areas of your website will be yellow and red hot. It makes visualizing internet traffic analytics intuitive.

If you’re a visual thinker then this tool will be great for you. With this analytics tool, you get to see where your visitors are leaving your website and why. This means your website designer can improve your traffic’s conversion and bounce rate to maintain visitors on your website. After all, the whole point of having a website for a business is to generate sales and leads and this tool will help you capitalize on your traffic with a improved efficiency.

Tracking website data is important because it will help guide you to success. If you find a place where people constantly leave on your website, then you may want to address that area by changing or reorganizing content to prevent the loss of visitors. In other words, you get to visually see where your website visitors are on your pages. This is my favorite part of this analytics tool. It allows me to plan my future website modifications based on results.

This would benefit almost any industry especially ones that sell products online. See where people get frustrated and leave your website.

Find out how to install the heatmaps analytics tool on your website by entering your email below.

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