There are several factors of SEO (search engine optimization) that will influence the rank of your website. It is valuable to know these factors of SEO because it will help you improve and maintain your status in search engine rankings. This is also an excellent way to avoid penalties by search engines. Before we get into this article that explains different factors of SEO that influence your website’s overall rank, I recommend you read this blog post that explains what backlinks are which is the cornerstone of SEO ranking.

This article will help you understand more of the specific details that go into SEO, which are some of the leading factors of SEO. So let us get started.

The age of your website is one of the factors of SEO that will help you get ranked for your selected set of keywords. The older your website is, the better. Search engines love looking at websites with an established presence of 3 or more years old. They see these websites as more legitimate because they withstood the test of time. The reason search engines use the age of your website as one of the factors of SEO is because it is a way to eliminate short-lived websites that fail a few months into their lifespan. This way search engines do not refer people to websites that are more likely to fail in the coming months.

Bounce Rate is a huge factor in SEO that can make or break your website. Bounce rate is the rate at which your website visitors leave almost immediately after they enter your website. Bounce rate is measured in a percentage, the lower, the better. Meaning if all of your website visitors leave your website immediately, then your bounce rate will be high in the 90% and above bracket. However, if your website visitors tend to stay on your website for a couple of minutes, reading your content and clicking around, then your bounce rate will be lower in the 10 – 60%. This is where you want to be. If your website has a high percent of bounce rates, then nearly all important search engines will penalize your rank. I will create an article on how to reduce bounce rates on your website shortly.

Page Optimization this is a big one in factors of SEO. Your page must reflect your desired keywords in meta tags, images, title headers, and in the written paragraphs. This is a must-have. Otherwise, the crawler bots search engines use to read your page will not know what to index your page as. Page optimization should be left to professionals to produce the best results.

Page Speed is also important in factors of SEO and is related to bounce rates. If your website takes too long to load, then it will be penalized as many visitors are not patient enough to wait four-plus seconds to allow your website to load.

Content Updates are vital to keeping your website fresh and healthy. In the search engine’s factors of SEO, seeing new unique and original content coming from your website is one of the best ways to get ranked organically. Your content can be new blog posts, new pages, or modifications to your homepage. Any form of adding new content to your website with proper page optimization will keep search engines happy and continue to refer traffic to your website.

Internal Links will strengthen the bond of your website and is essential for factors of SEO. Internal links are links on one page of your website that links to another page on your website. This is beneficial if one of your pages has a high-ranking on a search engine and is linking to another page of your website. The page that had the link forwarded to will benefit from the PR rank of the first page that shared the link.

Site Maps are also important for factors of SEO. This is an XML map of your website that shows the crawlers how to properly read your website. This can be uploaded to places like Google Webmaster.

Avoid Duplicate Content is a great way to prevent you from being penalized according to the factors of SEO. There is no faster way to get penalized than to duplicate your own, or someone else’s content. Search engines see this as redundant and in some cases unethical.

If you are interested in professional SEO that works for your business, please message us below, and we will set up a free consultation for your website.

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