On July 24, 2018, I created my client’s social media account and began an aggressive growth campaign to get them as many followers in a short amount of time as possible. Just for reference sake, my client owns Bob’s Club in Elk Grove, CA on Elk Grove Blvd. You can follow their Instagram account @bobsclubbar.

Day 7

So far we are on day 7, so exactly one week from the creation of the Instagram account. As of today, I was able to get them 495 local followers who all appreciate good food and even better beverages.

Rate of Growth

At this rate, I have been able to grow my client’s Instagram account by 70.7 followers per day. At this rate, I am projecting a growth of 1500 – 2500 local followers per month. This means we are moving at a good pace seeing as how the local competing bars and breweries are at about 500-4000 followers.

The Current Short Term Goal

Beating the competition is the name of the game currently, from then on increasing the followership to the tens of thousands. In order to beat the competition, I need to reach about 4,100 local followers. I should be able to do it within 4 months which will be my timeframe goal. All I’m all my goal is to reach 4,100 local followers in 4 months.

Update June 25th 2019

At this point in time Bob’s Club has risen to nearly 7,400 followers on Instagram. They are still currently the most followed privately owned bar in all of Elk Grove, CA.