Project Description
WEBSITE DESIGN | SOCIAL MEDIA MARKETINGÂ
Mystic Production produces high-end videos for mainly corporate clients. Most of their history working with clients has been in the bay area. However, recently they have moved up to Elk Grove where they seek to raise awareness for their brand name as well as continue to work with their highly valued clients in the bay area.
WEBSITE
Previously, the owner had a website but he wanted to be updated to recent standards. The old website was a one-page layout that did not convey enough information about the production company as a whole and potentially left a lot of visitors with questions. It also did not have the ability to capture incoming leads for the owner to follow up with. When creating this website, it was vital to show the amazing portfolio this company has created throughout the years. In addition, conveying to a potential client how committed they are to expert level quality was a crucial part of building the website’s culture. In addition, their new website really speaks to their credibility as it informs the visitor of the high ticket clients the company has worked with in the past which include Apple, CNN, and CBS. You can visit their website here.
LINKEDIN & INSTAGRAM
Having no presence on social media meant their old website was having trouble gaining traffic. Traffic is essential for every website to succeed. This is largely because a website with no visitors is as good as a book that nobody has read. That is why it almost always makes sense to have a social media presence for your company. In addition, this gave us a chance to raise brand awareness for Mystic Production in the Elk Grove and Sacramento area.
In addition, That is why we launched an Instagram and Linkedin marketing campaign, to reach new. However, gaining traffic for their website is half of the battle. The other half is gaining the right traffic. We wanted to target other business owners, brand managers, and product managers in our area on these social media platforms because ultimately decision makers are their demographic. Through a mass engagement campaign and mass direct messages, we are continuously working on growing their social media following and creating a passive channel of leads for Mystic Production. You can view their Instagram page here.