Retargeting advertisements are a sort of internet advertising that let you display adverts to users who have already visited or engaged with your website in specific ways. The procedures to set up retargeting ads on social media are as follows:

Install a retargeting pixel on your website: You may use this code to track visits to your website. You may easily put a retargeting pixel on your website thanks to the majority of retargeting platforms, such as Facebook and Google.

Make a retargeting list: A retargeting list is a collection of people who have visited or otherwise interacted with your website. By putting up rules for the actions you want to track, such visiting a certain page or adding something to your shopping cart, you may establish a retargeting list.

Establish your retargeting campaign: After setting up your retargeting list and retargeting pixel, you can launch a retargeting campaign on the social media channel of your choice. You must specify your budget, the ad creative you want to utilize, and the retargeting list you want to target.

Monitor and improve your retargeting campaign: To ensure that your retargeting campaign is effective, as with any advertising effort, you should monitor and improve it. You may evaluate the effectiveness of your adverts using the social media platform’s analytics and make any necessary changes.