About Origin Assets LLC
“We don’t just make websites, we build assets that work for your business, day in and day out.”
Our Story begins when Origin Assets was founded on a simple but powerful belief: a website should be more than just a digital presence; it should be a core asset that drives business growth. Too often, businesses pay thousands for beautiful websites that do little more than serve as fancy online brochures. They look great, but they fail to deliver consistent leads or convert visitors into customers. This common problem frustrated me, Rafael Arrieta, founder of Origin Assets LLC. I started this company to change that. We build websites that aren’t just beautiful—they’re designed to be revenue-generating machines that deliver real results.
Meet Rafael Arrieta.
I grew up in Sacramento, CA, and have always had a passion for both finance and technology. My journey in web design began over a decade ago, paired with my experience in the mortgage industry. This unique blend of knowledge allowed me to understand how essential it is for a website to serve as a business asset that drives tangible returns. I graduated from Sacramento State University with a degree in Management Information Systems (MIS), and my fluency in Spanish enables me to support the Spanish-speaking business community in the greater Sacramento area, ensuring no one is left behind in the digital age.
The Problem We Solve
The web design industry is saturated with companies charging hefty fees for sites that fail to generate sales or leads. These websites look appealing but don’t perform where it matters most—bringing in business. Time and time again, I saw companies investing in websites that didn’t act as true assets. That’s where Origin Assets LLC steps in. We build websites that focus on one thing: turning visitors into customers.
Our Solution
At Origin Assets LLC, we approach websites differently. A website should be a company’s digital powerhouse, consistently generating leads and sales. After years of research into the best-performing web design strategies, I developed a process that focuses on conversion rate optimization (CRO). We don’t just make websites; we create lead-generating ecosystems. To help businesses understand how close they are to having a high-performance website, we’ve put together a checklist to guide them toward building a site that works as a true asset for their company. Check out our Funnel Domination Checklist.
Our Vision for the Future
Looking ahead, we’re committed to empowering small businesses with websites that go beyond the basics. Our vision is to offer complete, search engine-optimized websites combined with a robust, all-in-one CRM system that includes cutting-edge AI tools, all starting at just $397 per month. We believe in providing immense value, giving small businesses the tools they need to thrive in today’s digital landscape.
A Conversation with a Client: Michael Xavier
“Stagnant websites are a major problem for businesses,” I said, sitting across from Michael Xavier, a client who had been struggling with an underperforming website for months.
“But I’ve got all the right design elements, and it looks great!” Michael protested.
“That’s the problem,” I replied. “It looks amazing, but it’s not converting. Business owners need to think of their websites not as fancy billboards, but as engines that drive customer acquisition. If a website doesn’t engage visitors, guide them toward making a purchase or contacting you, it’s not doing its job.”
“So, it’s about function over form?” Michael asked.
“Exactly. Your website should be a reflection of your business’s ability to solve problems for your customers. That’s how you turn visitors into customers—by guiding them through a clear, effective sales funnel.” Michael nodded, the realization dawning on him. “We don’t just make websites,” I added, “we build assets that work for your business, day in and day out.”