About Origin Assets LLC
“We don’t just make websites, we build assets that work for your business, day in and day out.”
Origin Assets was founded on a simple but powerful belief: a website should be more than just a digital presence; it should be a core asset that drives business growth.
Too often, businesses pay thousands for beautiful websites that do little more than serve as fancy online brochures. They look great, but they fail to deliver consistent leads or convert visitors into customers.
I started this company to change that. We build websites that aren’t just beautiful—they’re designed to be revenue-generating machines that deliver real results.
Meet Rafael Arrieta.
I grew up in Sacramento, CA, and have always had a passion for both finance and technology. My journey in web design began over a decade ago, paired with my experience in the mortgage industry. This unique blend of knowledge allowed me to understand how essential it is for a website to serve as a business asset that drives tangible returns. I graduated from Sacramento State University with a degree in Management Information Systems (MIS), and my fluency in Spanish enables me to support the Spanish-speaking business community in the greater Sacramento area, ensuring no one is left behind in the digital age.
Previous Client Success Story: Michael Xavier.
“I have a great-looking website, Rafael. But the phone isn’t ringing.”
Those were the words of Michael Xavier, a top-performing loan officer and a former colleague of mine from the mortgage industry. We were catching up over coffee, and he was venting his frustration. He had spent a small fortune on a new website that he was proud to show off, but it wasn’t generating a single qualified lead.
He was a master at closing deals, but he couldn’t get enough people in the door. His digital front door was failing him.
That conversation was my “aha!” moment. Michael didn’t need another good looking website. He needed a system. He needed a digital asset that could predictably turn strangers on the internet into qualified, ready-to-talk prospects.
We sat down and mapped out a new strategy, focusing not on colors or fonts, but on the customer journey. We built a simple, clear path for his ideal clients to follow, from the moment they landed on his site to the moment they booked a consultation. We focused on function over form, on results over aesthetics.
Two months later, Michael called me. His calendar was full. He had to hire an assistant to handle the influx of new applications. That handshake in the photo isn’t just a handshake; it represents the moment we proved our model. It’s the moment a website stopped being an expense and became his most valuable asset.
This is the problem we solve. We turn stagnant websites into lead-generating engines.
The Problem We Solve
The web design industry is saturated with companies charging hefty fees for sites that fail to generate sales or leads. These websites look appealing but don’t perform where it matters most—bringing in business. Time and time again, I saw companies investing in websites that didn’t act as true assets. That’s where Origin Assets LLC steps in. We build websites that focus on one thing: turning visitors into customers.
Our Solution
At Origin Assets LLC, we approach websites differently. A website should be a company’s digital powerhouse, consistently generating leads and sales. After years of research into the best-performing web design strategies, I developed a process that focuses on conversion rate optimization (CRO). We don’t just make websites; we create lead-generating ecosystems. To help businesses understand how close they are to having a high-performance website, we’ve put together a checklist to guide them toward building a site that works as a true asset for their company. Check out our Funnel Domination Checklist.
Our Vision for the Future
Looking ahead, we’re committed to empowering small businesses with websites that go beyond the basics. Our vision is to offer complete, search engine-optimized websites combined with a robust, all-in-one CRM system that includes cutting-edge AI tools, all starting at just $397 per month. We believe in providing immense value, giving small businesses the tools they need to thrive in today’s digital landscape.
10 Years of Satisfied Customers
