Making your website easy to use for the visually and mentally impaired is important. It’s the law. But has ADA compliance sparked a new wave of predatory lawsuits? I believe this may be the case. ADA compliance is a new enforceable set of website guidelines that help disabled people navigate and comprehend your websites content. [...]
People in marketing throw the term "call to action" all the time. What does this mean? The answer to this question is a little tricky. Call to action means any desired action you want your audience to take when interacting with your digital asset.For example, let's say you are running a recruiting advertisement on indeed [...]
If you clicked on this, you're probably a restaurant owner who needs more catering orders. Currently you may be relying on one of the following channels of marketing... Word of mouth Social media Search engine ads (if you are willing to spend some coin on Marketing) However, most restaurants do not use email marketing to [...]
You want your website to succeed in converting regular visitors into paying customers. There are a lot of people that have this goal but do not know where to start. It's like panning for gold, you want to have an efficient system in place that will Swift through the sand and produce results. On a [...]
The age of technology is here there is no doubt about it. Today more than ever people are basing their purchasing decisions from online resources. These online resources can be review videos, forums, direct message recommendations, but the big one is product and service reviews. Let's take a look at an Amazon example. Think about [...]
On July 24, 2018, I created my client's social media account and began an aggressive growth campaign to get them as many followers in a short amount of time as possible. Just for reference sake, my client owns Bob's Club in Elk Grove, CA on Elk Grove Blvd. You can follow their Instagram account @bobsclubbar. [...]
So you're looking for more 5-star Google reviews? This may be for a number of reasons. Perhaps you want to surpass your competition's review numbers. Perhaps you are new to Google my business and need to be reviewed in order to gain traction on Google local SEO indexing. Whatever the reason may be, additional reviews [...]
If you own a service based business and you primarily service your local area in the U.S you should consider firewall blocking every foreign country from accessing your site for various reasons, but primarily security. If They Are Not Hacking, They Are Vending Not every foreign country seeks to hack your website, but the ones [...]
There is a right way to market your website on your social media and a wrong way. You Should Never Spam Products or Services on Your Post Feed One way to quickly lose followers is by spamming your products or services without any context. You can not expect to yell buy and make a sale, [...]
Social media and website design is by far one of the most successful combinations for marketing efficiency and converting online visitors into customers. Consider This... A brand new website needs some sort of marketing to get visitors. Without a platform to market your website, your demographic will never know your website exists. And the truth [...]
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