This article will show you how to improve your bounce rate. First, allow me to explain what your website’s bounce rate is. Bounce Rate is the rate at which your website visitors leave your website immediately after entering it. If your website is experiencing high bounce rates, it is also experiencing a monumental loss in profit. To measure your website’s bounce rate, you must install a traffic analytic software such as Google Analytics or similar software.

Number one reason why people may be leaving your website immediately is due to poor design. There is no way around it; if you want to improve your bounce rate, you have to present a website that is easy on the eyes. There cannot be unformatted HTML on your website (raw HTML) because it will likely look outdated to your customers or potential clients. This is why it makes so much sense to hire a professional to design your website because the money you spend on your website design, in the long run, is a lot less than the money you would lose from presenting a poorly designed website.

User experience is also a top priority. User experience is different from design (user interface). User experience takes factors such as ease of navigation across the website, page load times, and more. You want to make sure your users can find the information they are looking for on your website with ease. More importantly, you need to make sure the overall experience of browsing your website is pleasant, from the time your website visitors enter to the time they leave.

Did you know you have 8 seconds to engage your new visitors before they decide to leave your website forever? This is a real statistic that states if you do not provide something that draws the attention of your website visitor within the first 8 seconds, they will likely never return. Let us go back to one of the most important rules in a businesses’ presentation, first impressions matter. If you want to improve your bounce rate you have to catch someone’s eye right off the bat with a great piece of content, design, or enticement.

You can improve your bounce rate with fresh content. This has always been the case for almost any industry online. If you want your website visitors to stay on your web page and return once they have left, you have to demonstrate to them that you offer valuable information through content on a consistent basis. Content is any medium of online digital media; this includes text, images, videos, sound clips, graphics, and more. When you dedicate yourself to your website in this way, you can improve your bounce rate. On a side note, this is also a great way to improve your SEO.

Stay on top of your analytics. See what works on your website and what does not. There are advanced tools such as heat maps that allow you to visualize this in a thermal map overlay. There are also more beginner-friendly ways to do this using analytics tools as I mentioned above. If you want to improve your bounce rate but do not know what your current bounce rate is, then I recommend you start with Google Analytics. They offer tons of valuable tracking tools to help you make decisions on how to improve your bounce rate.

If you want to improve your bounce rate which will convert more of your website visitors to paying customers, then contact us below, and we will set up a free consultation. We provide excellent A/B testing to improve the bounce rate of your website and can implement software to keep better track of your website visitors.