SEARCH ENGINE
MARKETING (SEM)

Google Ads Pay Per Click

With Search Engine Marketing Pay Per Click Advertisements, your business can target users on search engines that are currently searching for a keyword that relates to your services and products.

HOW IT WORKS

For example, let us say Tom is currently searching for a nearby plumber to fix his kitchen sink. He goes to a major search engine like google, bing, or yahoo and types “plumber services near me” or something similar to those keywords. He then finds Paul’s Plumbing on the top of the search results. Tom clicks on the Paul’s Plumbing website link and calls the phone number on the website. Paul’s Plumbing now has a new work order, and Tom will get his sink fixed before the day is over.

MORE CLICKS TO YOUR WEBSITE MEANS MORE PHONE CALLS TO YOUR BUSINESS, MORE PHONE CALLS TO YOUR BUSINESS MEANS MORE SALES

This is ultimately one of the best advertisement campaigns your business can have running passively throughout the year. The juiciest part is that the traffic we target is currently looking for your products or services. In addition, this is one of the lowest risk digital advertisement campaigns and is almost always profitable within the first week.

Reap the Benefits of SEM

Start Benefiting from SEM Today

Track ROI

Track every penny spent, see how many clicks your website received, track how many phone calls came from these clicks, calculate how much money was made from closed deals. Search Engine Marketing is used by so many because of how easy it is to track ROI.

Reducing Ad Cost

As time goes on we will cut out the keywords that do not produce any results, therefore driving down SEM pay per click costs and maintaining only winning select keywords to optimize the profitability of the campaign.

Profitable Keywords

In our Search Engine Marketing development plan, we will find the keywords in your industry that generate the highest converting traffic. We then set a select budget for the different groupings of keywords across multiple Search Engine Platforms. Our SEM development is the definition of Smart Search Engine Marketing Tactics.

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READY TO KICK YOUR LEAD GENERATION INTO HIGH GEAR?

Your competitors are currently utilizing this very marketing strategy to earn more business for themselves. Why shouldn’t you take part in the action? We are here to help you implement the best Search Engine Marketing campaign possible for your business that will earn you passive leads for years to come while driving costs down.

Frequently Asked Questions.

Choose keywords by researching terms your target audience uses, analyzing competitors, and using tools like Google Keyword Planner to find high-traffic, low-competition keywords relevant to your business.

SEM involves paid advertising to increase visibility on search engine results pages, while SEO focuses on optimizing your website organically to rank higher in search results without direct payment.

Budgeting for SEM depends on your industry, competition, and goals. Start with a smaller budget to test and refine your campaigns, then scale up based on performance and ROI.

Regularly monitor your SEM campaigns, ideally weekly, to analyze performance data and make adjustments to keywords, bids, and ad copy to optimize results and maximize ROI.

Negative keywords prevent your ads from showing up for irrelevant searches. They help reduce wasted spend and improve the relevance and efficiency of your SEM campaigns.

Yes, SEM can be highly effective for small businesses by targeting specific local audiences, controlling budget, and generating immediate visibility and leads through well-managed campaigns.